Buy Public Relations Inquiry As Rhetorical Criticism : Case Studies Of Corporate ...

This site may earn a commission as part of the eBay Partner Network and Amazon Associates Program if you make a purchase through our links.

See Details on Ebay

Public Relations Inquiry As Rhetorical Criticism : Case Studies of Corporate ...

The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in th range from those of national scope (. ).

70.62$ Buy It Now

Item	364863910847
Seller	greatbookprices1 ( 316821 ⭐ ) 96.4% Location: Jessup, US, Maryland Accept Payments With ,
Shipping	See shipping cost, Ships to Worldwide, ...
Guarantee	eBay Money Back Guarantee
Condition	Brand New
Book Title	Public Relations Inquiry As Rhetorical Criticism : Case Studies o
ISBN	9780275951504
Subject Area	Political Science, Business & Economics
Publication Name	Public Relations Inquiry As Rhetorical Criticism : Case Studies of Corporate Discourse and Social Influence
Publisher	Bloomsbury Publishing USA
Item Length	9.2 in
Subject	Public Relations, General
Publication Year	1995
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	0.7 in
Author	William N. Elwood
Item Weight	17.1 Oz
Item Width	6.1 in
Number of Pages	352 Pages

Public Relations Inquiry As Rhetorical Criticism : Case Studies of Corporate Discourse and Social Influence, Paperback by Elwood, William N. (EDT), ISBN 0275951502, ISBN-13 9780275951504, Brand New, Free shipping in the US

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.

This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in th range from those of national scope (., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (., corporate recruitment videos), to cases of internal relations (., issues management during corporate mergers), to studies of local situations (., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

People who viewed this item also viewed

Public Relations Inquiry As Rhetorical Criticism : Case Studies Of Corporate ... • 88.67$

Explore more options

No more products to load

Public Relations Inquiry As Rhetorical Criticism : Case Studies of Corporate ...

People who viewed this item also viewed