Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Disc

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This volume examines the theoretical bases and practical effects of a variety of public relations campaigns.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

Author Biography

WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).

Table of Contents

OrientationPublic Relations is a Rhetorical Experience: The Integral Principle in Case Study Analysis by William N. ElwoodScandalous Rhetorics by Barry BrummettCase Studies With National PurviewsMobil's Epideictic Advocacy: "Observations" of Prometheus Bound by Richard E. Crable and Steven L. VibbertThe Engineering of Outrage: Mediated Constructions of Risk in the Alar Controversy by Jamie Press Lacey and John T. Llewellyn"I Am a Scientologist": The Image Management of Identity by Jeffrey L. CourtrightPlastics as Planet-Saving "Natural Resource": Advertising to Recycle an Industry's Reality by Patricia PaystrupFrom "We Didn't Do It" to "It's Not Our Fault": The Use of Apologia in Public Relations Crises by Keith Michael HearitCase Studies of Targeted InfluencePhilip Morris Magazine: An Innovation in Grass Roots Issue Management by Rachel L. HollowayJanus in the Looking Glass: The Management of Organizational Identity in Corporate Recruitment Videos by Theresa A. Russell-LoretzCase Studies of Internal RelationsThe Rhetoric of Indoctrination: A Critical Analysis of New Employee Orientation by Mitchell S. McKinneySANE/Freeze, Issue Status, and Rhetorical Diversification by Michael F. SmithIssues Management during Corporate Mergers: A Case Study of AT&T and NCR by Kelly FudgeCase Studies of Local SituationsCommunication in Ballot Issue Campaigns: A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy Campaign by Jeffrey P. Joiner and Kathleen M. GermanPublic Relations and the Ethics of the Moment: The Anatomy of a Local Ballot Issue Campaign by William N. ElwoodFuture DirectionsCritical Theory in Public Relations Inquiry: Future Directions for Analysis in a Public Relations Context by Kathleen M. GermanBibliography

Promotional

Institutions attempt to influence their environments-politically, socially, economically, psychologically-and that influence occurs in part through rhetoric in the practice of public relations. This volume examines that process of influence-the theoretical bases and practical effects of public relations campaigns.

Long Description

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

Promotional "Headline"

Institutions attempt to influence their environments-politically, socially, economically, psychologically-and that influence occurs in part through rhetoric in the practice of public relations. This volume examines that process of influence-the theoretical bases and practical effects of public relations campaigns.

Details ISBN0275949710 Series Praeger Series in Political Communication Year 1995 ISBN-10 0275949710 ISBN-13 9780275949716 Format Hardcover Publication Date 1995-06-30 Subtitle Case Studies of Corporate Discourse and Social Influence Country of Publication United States Edited by William N. Elwood DEWEY 659.2 Short Title PUBLIC RELATIONS INQUIRY AS RH Language English Media Book Place of Publication Westport Illustrations black & white illustrations Pages 352 Imprint Praeger Publishers Inc Author William N. Elwood DOI 10.1604/9780275949716 UK Release Date 1995-06-30 AU Release Date 1995-06-30 NZ Release Date 1995-06-30 US Release Date 1995-06-30 Publisher Bloomsbury Publishing Plc Alternative 9780275951504 Audience Tertiary & Higher Education Audience Age 7-17 We've got this

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