The Nile on eBay FREE SHIPPING UK WIDE Reimagining and Reshaping Events by Jeffrey Wrathall, Effie Steriopoulos
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description
The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as:* The inclusion of technological advances and the development of online and hybrid strategies;* The design of meaningful experiences considering the environment and sustainability;* Ethical catering choices, environmental and social responsibility;* Adapting to complex event situations and incorporating covid strategies;* Knowledge advancement with current technologies and sustainability practices;* The maintenance of practitioner well-being.Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
Table of Contents
PrefaceAbout the authorsCh 1 An industry transformed and reimagined: Events after COVID-19The scope of planned eventsCareers in the events industryIndustry transformationImpacts and changesIndustry profile: Sharon Calleja, event sales managerCh 2 Business development in eventsEntrepreneurship in the events industryDeveloping an events business modelEvent feasibilityBusiness viability and successThe bidding processIndustry profile: Joe McGrath, Victoria Racing ClubCh 3 Event and experience designThe event experienceFrameworks to guide the design of event experiencesTheming and event designDesigning virtual experiencesEvent design and sustainabilityIndustry profile: Kate Stewart, EBC AdvisoryCh 4 Project management and logisticsThe benefits of project managementKey project management principlesThe five phases of project managementEvent logisticsSuccessful online eventsIndustry profile: Garth Lategan, The Event Network Australia (TENA)Ch 5 Event budgeting and financial healthThe nature and importance of an event budgetThe budgeting processIncome strategiesFinancial statementsFinancial analysis and decision makingFinancial healthIndustry profile: Nicholas KalogeropoulosCh 6 Event marketing and brand strategyThe scope and nature of event marketingThe marketing processEvent branding and brand strategyMarketing and communications planningEvent sponsorshipIndustry profile: Georgie Stayches, Fetching Events and CommunicationsIndustry profile: Jenny Mitten, brand strategy and leadership expertCh 7 Legal compliance, risk and crisis managementLegal complianceThe concept of riskThe risk management processRisks and hazardsCrowd behaviour and event securityIndustry profile: Leo Gester, risk management and safety expert, grant writerCh 8 Hospitality and catering conceptsThe event catering processHow can food safety be ensured?Event menu guidelinesFood wastageIndustry profile: Conan Gomes, event catering expertCh 9 Stakeholder engagement and leadershipLeadership and powerStakeholder analysisWorking with sponsorsNetworking and social capitalIndustry profile: Grant Gray, Stakeholder relationship management expertCh 10 Finding and motivating talentAcquiring talentThe motivation of employees and volunteersIndustry profile: Annmaree Angelico, expert in HR management and safetyCh 11 Sustainability, evaluation and industry trendsThe importance of sustainabilityThe business case for sustainabilityThe three pillars of sustainabilityISO 20121Event evaluation frameworksAdapting to event industry trendsIndustry profile: Meegan Jones, event sustainability expertA final word and reflection by Peter Jones, international event expertIndex
Review
"What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic"Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia"The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics."Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia"Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event."Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia
Long Description
The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as:* The inclusion of technological advances and the development of online and hybrid strategies;* The design of meaningful experiences considering the environment and sustainability;* Ethical catering choices, environmental and social responsibility;* Adapting to complex event situations and incorporating covid strategies;* Knowledge advancement with current technologies and sustainability practices;* The maintenance of practitioner well-being.Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
Details ISBN1911635883 Author Effie Steriopoulos Short Title Reimagining and Reshaping Events Pages 256 Language English ISBN-10 1911635883 ISBN-13 9781911635888 Format Paperback Publisher Goodfellow Publishers Limited Imprint Goodfellow Publishers Limited Place of Publication Oxford Country of Publication United Kingdom Year 2022 Publication Date 2022-01-05 AU Release Date 2022-01-05 NZ Release Date 2022-01-05 UK Release Date 2022-01-05 Subtitle Theoretical and practical perspectives Illustrations 40 Figures Alternative 9781911635871 DEWEY 394.2068 Audience Professional & Vocational We've got this
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