Researching Hospitality and Tourism by Bob Brotherton (English) Paperback Book

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A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University"Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

Table of Contents

The Nature and Relevance of ResearchResearch Philosophies and Schools of ThoughtDeveloping the Research Proposal and PlanSourcing and Reviewing the LiteratureDeveloping the Conceptual FrameworkChoosing the Empirical Research DesignCollecting the Empirical DataSamplingAnalysing Quantitative DataAnalysing Qualitative DataWriting Up the Research Project

Review

Bob Brotherton's writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industry. He takes great care to wonderfully 'humanize' the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse). In conclu­sion, therefore, Researching Hospitality and Tourism is a very welcome hand­book, and thanks to its friendly, personal and down-to-earth style (yet not compromising on the academic content!) I found it a very welcome addition to undergraduate tourism and hospitality reading lists. -- Maarja KaaristoThis book represents a very good guide to research, offered at an affordable price for students, and the companion website is an excellent enhancement to the Second Edition. -- Marion Joppe, University of GuelphBob Brotherton's Researching Hospitality and Tourism is currently the leading book of its kind. It reflects the author's long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors. The text is written with great clarity, and students and other novice researchers will find it accessible and user-friendly. Highly recommended. -- Professor Roy C. WoodBob Brotherton's book is useful and helpful to anyone who is writing research or a thesis in Hospitality or Tourism. This book includes critical aspects of the research process, including discussions of methodology, the philosophy of research, ethics, and everything else relevant to the research process. Most importantly, it discusses the entire process that a student or researcher needs to go through in order to do research in a proper way. It is a comprehensive and useful tool for anyone writing in the field.  I recommend this book to anyone at any level who intend to do research in Hospitality or Tourism. For students, this is an especially useful and comprehensive tool and resource to help them along the entire process of doing research.  -- Professor Craig WebsterDr Brotherton has built on the first edition by expanding the coverage of literature, methodological techniques and exercises to guide students. Researching Hospitality and Tourism takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation, and it continues to be a key subject-specific resource in our fields. -- Dr Peter LugosiThis is a very useful book both for those who are studying tourism administration at any level and also for members of the tourism industry including tourism planning specialists at administrative positions. I find the book reader-friendly and well organised.-- Professorr Bülent Himmetoglu

Review Quote

This is a very useful book both for those who are studying tourism administration at any level and also for members of the tourism industry including tourism planning specialists at administrative positions. I find the book reader-friendly and well organised.

Details ISBN1446287556 Author Bob Brotherton Year 2015 Edition 2nd ISBN-10 1446287556 ISBN-13 9781446287552 Format Paperback Place of Publication London Country of Publication United Kingdom DEWEY 338.4791 Media Book Short Title RESEARCHING HOSPITALITY & TOUR Language English Residence ENK Affiliation Independent Consultant Pages 336 Illustrations black & white illustrations Publication Date 2015-08-31 UK Release Date 2015-08-31 NZ Release Date 2015-08-31 Edition Description 2nd Revised edition Alternative 9781446287545 Audience Tertiary & Higher Education Publisher Sage Publications Ltd Imprint Sage Publications Ltd AU Release Date 2015-08-30 We've got this

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