Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail

Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? Risk isn't just about being risky and having a blase attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk. Based on fifteen years researching and interviewing leaders from around the world, including Baroness Martha Lane Fox, Andre Lacroix, Ed Smith, Ayrton Senna from Formula 1 and more, journalist Graham Ruddick, has found that there's a pivotal trait leaders have when it comes to success: they understand risk. Join icons from the worlds of business, finance, journalism and sport who know how to make risk work for them and push the boundaries so you can elevate your business.