Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood

“A smart, warm-hearted and winning book. A must read!” —The New York Times “This is not another formulaic business book written with perfect hindsight about some increasingly irrelevant business model. The lessons here are fast, timeless and under your nose.” —Scott Bedbury, author of A Brand-New World “An insightful little book!” —Fred Smith, founder, chairman, president, and CEO of FedEx “What people think about you or your business is unimportant. What matters is how you make them feel about themselves and their decisions in your presence.” That’s just one of the startling insights revealed in this heartwarming story about a confused and disillusioned CEO whose encounter with an amiable mechanic and an adorable little girl changes his business—and his life—forever. This timely story reveals the timeless principles of business and organizational success in a way that goes straight to the heart of 21st century marketing, branding, selling and leadership. You'll discover the simple truths of influencing others, managing failure, strategic thinking, conflict resolution and much more. Forget business as usual. Sandbox Wisdom is a new way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life.