Screwed: The Undeclared War Against the Middle Class and What We Can Do About It

Screwed: The Undeclared War Against the Middle Class and What We Can Do About It by Thom Hartmann

Estimated delivery 3-12 business days

Format Hardcover

Condition Brand New

Description Exposes the covert war conservatives and corporations are waging against America's middle class - a war that's reducing the rest of us to a politically impotent working poor. This book asks: How did this happen? Who's benefiting? And how can we stop it?

Publisher Description

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview.Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

Author Biography

Thom Hartmann is a fourtime winner of the Project Censored Award, a New York Times bestselling author of over thirty books, and America's #1 progressive talk radio show host for more than a decade. His show is carried on SiriusXM and radio stations nationwide and simulcast as television on Free Speech TV.

Details ISBN 1576754146 ISBN-13 9781576754146 Title Screwed: The Undeclared War Against the Middle Class and What We Can Do About It Author Thom Hartmann Format Hardcover Year 2006 Pages 256 Publisher Berrett-Koehler GE_Item_ID:141746622; About Us

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