Small Business, Big Success by Cynthia Kay, Todd McCraken
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description "An invaluable resource for those starting a new business or veterans looking for a better way, this book offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small business by doing more business with Big Business."--
Publisher Description
"This book should be at the top of the list for any entrepreneur looking to learn from the experiences of others to fully understand the exhilarating journey from startup to successful exit. This book contains wisdom from people who have been there, done that. A true treasure for the entrepreneurial community."-David Galbenski, serial entrepreneur, past global chair of the Entrepreneurs' Organization, and cofounder and chair of the Global School of EntrepreneurshipAn Essential Guide for Entrepreneurs at Every Stage of BusinessSmall Business, Big Successoffers unconventional but proven strategies to run a better small business. It also provides a road map for owners looking to expand their small businesses by doing more business with big business.Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and big business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to:Create an organization that is operationally efficient, creative, and entrepreneurial Raise capital and find partnerships Findyour company's voice Attract and win contracts from much larger companies Serve complex, global companies by forging strong relationships Most important, you'll learn how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed as well: from start-up issues to growing the business, human resource concerns to strategic planning-not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.
Author Biography
Cynthia KayWell-known clients includeUL Laboratories, Cisco Technologies, Siemens Industry, Inc., USA Jet, Siemens Energy, Nestle, and others. Cynthia was named Woman Owned Small Business Supplier of the Year by Siemens in 2018 and one of the 50 Most Influential Women in West Michigan fivetimes. She is the former board chair of the Small Business Association of Michigan (SBAM) and also served as the board chair for the National Small Business Association (NSBA). She is currently on the Advisory Board of the Marketing Department for the Seidman School of Business at Grand Valley State University and Michigan Celebrates Small Business (MCSB), which awards the "50 Companies to Watch."
Details ISBN 1632652137 ISBN-13 9781632652133 Title Small Business, Big Success Author Cynthia Kay, Todd McCraken Format Paperback Year 2024 Pages 224 Edition 10th Publisher Red Wheel/Weiser GE_Item_ID:159867458; About Us
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