Strategic Marketing Management: Planning, implementation and control by Richard

The Nile on eBay   Strategic Marketing Management by Richard M.S. Wilson, Colin Gilligan

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points.Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Notes

Third edition.

Back Cover

The third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now?Strategic and marketing analysis* Where do we want to be?Strategic direction and strategy formulation* How might we get there?Strategic choice* Which way is best?Strategic evaluation* How can we ensure arrival?Strategic implementation and controlThe new revised and updated third edition has totally new chapters on The Nature and Role of Competitive Advantage and The Strategic Management of the Expanded Marketing Mix, and extensive new material covering:* The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyaltyThe book retains the key features that make it essential reading for all those studying the management of marketing:- a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Professional Postgraduate Diploma.

Author Biography

Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future

Table of Contents

Introduction; Part 1 Marketing auditing and the analysis of capability; Part 2 Segmental, productivity and ratio analysis; Part 3 Market and environmental analysis; Part 4 Approaches to customer analysis; Part 5 Approaches to competitor analysis; Part 6 and objectives; Part 7 Market segmentation, targeting and positioning; Part 8 The formulation of strategy – 1: analysing the product portfolio; Part 9 The formulation of strategy – 2: generic strategies and the significance of competitive advantage; Part 10 The formulation of strategy – 3: strategies for leaders, followers, challengers and nichers; Part 11 The strategic management of the marketing mix; Part 12 Criteria of choice; Part 13 Modelling approaches – 1; Part 14 Modelling approaches – 2; Part 15 Problems to overcome; Part 16 Management control – 1; Part 17 Management control – 2;

Review

"I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today."Professor Michael J Baker, University of Strathclyde

Promotional

* Gain a comprehensive knowledge of the evolution of the 'Intelligent Skin' * Explores a new approach to Intelligent Buildings, focusing on the fabric of the building responding to external changes and internal demands * Includes over twenty cutting-edge international case studies

Review Quote

I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.Professor Michael J Baker, University of Strathclyde

Promotional "Headline"

Widely known as the most authoritative, successful and influential text in the sector

Details ISBN0750659386 Author Colin Gilligan Short Title STRATEGIC MARKETING MGMT 3/E Language English Edition 3rd ISBN-10 0750659386 ISBN-13 9780750659383 Media Book Format Paperback Illustrations Yes Year 2004 Imprint Butterworth-Heinemann Ltd Country of Publication United Kingdom Place of Publication Oxford Residence US Affiliation Loughborough University, UK Replaced by 9781138775206 DOI 10.1604/9780750659383 AU Release Date 2004-11-30 NZ Release Date 2004-11-30 UK Release Date 2004-11-30 Subtitle Planning, implementation and control Pages 882 Publisher Taylor & Francis Ltd Edition Description 3rd edition Publication Date 2004-11-30 Alternative 9781032197265 DEWEY 658.8 Audience Tertiary & Higher Education We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:135894157;