Strategic Political Communication: Rethinking Social Influence, Persuasion, and

The Nile on eBay   Strategic Political Communication by Karen S. Johnson-Cartee, Gary A. Copeland

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction to persuasion, social influence, and propaganda.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Author Biography

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

Table of Contents

Chapter 1 1. In Defense of Social Influence and Social Marketers Chapter 2 2. Social Psychology: Understanding Human Behavior and Social Influence Chapter 3 3. Social Influence Models Chapter 4 4. Identifying and Targeting Those You Want to Influence Chapter 5 5. The Individual in a Mass-Mediated World Chapter 6 6. Propaganda Strategies Chapter 7 7. Propaganda Tactics and Principles Part 8 Appendix A: The Personality Strength (PS) Scale and Weighting Part 9 Appendix B: Goebbels's Propaganda Machine Part 10 References Part 11 Index Part 12 About the Authors

Long Description

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Feature

--Accessible to students of all levels.

Details ISBN0742528820 Author Gary A. Copeland Series Communication, Media, and Politics Language English ISBN-10 0742528820 ISBN-13 9780742528826 Media Book Format Paperback Illustrations Yes Year 2003 Place of Publication Lanham, MD Country of Publication United States Short Title STRATEGIC POLITICAL COMMUNICAT Residence US Imprint Rowman & Littlefield Publishers Edition 0240th Subtitle Rethinking Social Influence, Persuasion, and Propaganda DOI 10.1604/9780742528826 AU Release Date 2003-10-14 NZ Release Date 2003-10-14 US Release Date 2003-10-14 UK Release Date 2003-10-14 Pages 248 Publisher Rowman & Littlefield Publication Date 2003-10-14 Alternative 9780742528819 DEWEY 306.2 Audience General We've got this

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