This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making. As the COVID-19 pandemic rages on, investors and corporations are attempting to overcome the turbulence in financial markets over the past few months. Governments and economists are scrambling to mitigate the impacts of lockdowns. Many businesses have transferred to a remote working system, and the critical challenge remains to make this form of work and business productive, efficient, and sustainable. Against this backdrop, the book provides an overview of the gig economy from varied perspective such as general business and economics; ethics, governance, and legal issues; diffusion of IT in the workplace; sustainability; future of workforce and workplaces during and post-pandemic scenarios. This edited volume also highlights several challenges and opportunities for managing the diverse workforce in the prevailing situation which has no precedence. With its discussions on the impact of the gig economy on the business world, the book carries appeal for scholars in the business, human resource professionals, industry practitioners, corporates, and policy advocates interested in learning about evolution, automation, marketing, and sustainability in the gig economy.
Part I: Introduction to the Gig Economy
1.
Evolution of Gig Economy: A Review
Dr. Ashish Gupta, IIFT New Delhi
2.
Gig Economy: A South Asian Perspective
Dr. Badrinarayanan Gopalkrishnan (University of Seattle, USA)
3.
Critical Success Factors for Gig Economy during Industry 4.0: An Emerging Market Perspective
Dr. Satyendra Singh, University of Winnipeg, Canada
4.
Gig Workforce: A saviour during the pandemic
Dr. Alka Rai
NTPC Business School, Noida, Uttar Pradesh
Part II: Sustainability of Gig Era and Industry 4.0
5.
Sustaining Gig Economy in Industry 4.0
Dr. Varsha Rokade
MANIT Bhopal, India
6.
Congruence of Social Media and Gig Economy in Industry 4.0
Dr. Deepak Singh, UCLA, USA
7.
Industry 4.0 and the New Regulatory Framework for sustaining Gig Economy
Dr. Manipadma Datta and Ms. Shinu Vig
8.
Applicability and Usage of Big Data and Internet of Things (IoT) in the Modern Workplace
Dr. G. P. Sahu, Motilal Nehru NIT, Allahabad
9.
Role of Automation in Gig Economy during Industry 4.0
Dr. Dinesh Kumar, IIM Bangalore
10.
Role of Business Ethics in sustaining the Gig Economy during the 4th Industrial Revolution
Dr. Hari Shankar Shyam and Jitender Kumar
Sharda University, Greater Noida
11.
Dark Side of Gig Economy: A Legal Perspective
Dr. Pawan Budhwar, Aston University, UK
Part III: Future Challenges of Sustaining a Gig Economy
12.
Achieving SDGs Under Gig Economy
Ginni Chawla, IIFT Delhi
13.
Sustaining the workforce back to home during the pandemic
Dr. Ashwani Kumar, Jaipuria Institute of Management, India
14.
Managing Business in Crisis: Future Implications of COVID-19
Prashant Kumar, Institute of Management and Technology, Dubai
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