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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a

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Item	116310852207
Seller	yourglobalmall ( 41523 ⭐ ) 97.1% Location: Los Angeles, US, CA Accept Payments With ,
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Guarantee	eBay Money Back Guarantee
Condition	Brand New
EAN	9780060007737
UPC	9780060007737
ISBN	9780060007737
Book Title	The 22 Immutable Laws of Branding: How to Build a
Item Length	23.1 cm
Publication Year	2011
Type	Textbook
Format	Paperback
Language	English
Publication Name	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Item Height	235 mm
Author	Laura Ries, Al Ries
Publisher	Harpercollins Publishers Inc
Subject	Business
Item Weight	361 g
Item Width	187 mm
Number of Pages	272 Pages

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand?and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.