The All-Consuming Nation by Mark H. Lytle
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Format Hardcover
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Description The All-Consuming Nation examines how planners during World War II laid the foundation for a massconsumptioneconomy. High wages, full employment, new technologies, and a rapid growth in population known as the "Baby Boom" ushered in a golden age of economic growth. By the end of the twentieth century, consumerism triumphed over communism, socialism, and all other isms seeking to win hearts and minds around the world. Mark Lytle investigates the environmental and sociocultural costs of the consumer capitalism framework set in place in the twentieth century, shedding light on both the catalysts andconsequences of a national identity forged through massconsumption.
Publisher Description
In his 1958 "kitchen debate" with Nikita Khrushchev, Richard Nixon argued that the freedom to consume defined the American way of life. High wages, full employment, new technologies, and a rapid growth in population known as the "Baby Boom" ushered in a golden age of economic growth. By the end of the twentieth century, consumerism triumphed over communism, socialism, and all other isms seeking to win hearts and minds around the world. Advertising, popular culture,and mass media persuaded Americans that shopping was both spiritually fulfilling and a patriotic virtue.Mark Lytle argues that Nixon's view of consumer democracy contained fatalflaws -- if unregulated, it would wholly ignore the creativedestruction that, in destroying jobs, erodes the capacity to consume. The All-Consuming Nation also examines how planners failed to take into account the environmental costs, as early warning signs--whether smog over Los Angeles, the overuse of toxic chemicals such as DDT, or the Cuyahoga River in flames--provided evidence that all was not well. Environmentalists from Aldo Leopold, Rachel Carson and Paul Ehrlich to Ralph Naderand Al Gore cautioned that modern consumerism imposed unsustainable costs on the natural world. Not for lack of warning, climate change became the defining issue of the twenty-first century.The All-Consuming Nation investigates the environmental and sociocultural costs of the consumer capitalism framework set in place in the 20th century, shedding light on the consequences of a national identity forged through mass consumption.
Author Biography
Mark H. Lytle is Lyford Patterson and Mary Gray Edwards Professor of History Emeritus at Bard College where he helped to found and direct the Environmental and Urban Studies and American Studies Programs. Since joining the History Education Project at Yale in the 1970s, he has been active in promoting the quality of teaching and learning history. His work in diplomatic, environmental, and cultural studies inspired the idea of consumerism as theorganizing principle both in the United States and in its sense of mission abroad.
Details ISBN 0197568254 ISBN-13 9780197568255 Title The All-Consuming Nation Author Mark H. Lytle Format Hardcover Year 2022 Pages 536 Publisher Oxford University Press Inc GE_Item_ID:158597959; About Us
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