The Art of Persuasion: How to Influence People and Get What You Want by Juliet E

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International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Author Biography

Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She has also lectured at London Business School and at Stanford University in the US. In 1989 she became a founding partner at Rogen International, one of the world's most successful communication consultancies. When she sold her stake twelve years later, its turnover had soared to $25 million.

Review

A book that goes a long way to take the mystery out of effective communication - Independent on SundayWe all know what we want, and this book will help us get it with a smile - YouA HOW TO WIN FRIENDS AND INFLUENCE PEOPLE for the communications age - Independent on Sunday

Promotional

International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want.

Long Description

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen whether a new business, community project or innovative idea the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Review Quote

"We all know what we want, and this book will help us get it with a smile."

Promotional "Headline"

International communication coach Juliet Erickson shows how to use your powers of persuasion to achieve whatever you want.

Description for Sales People

Juliet Erickson has worked with leading executives from the world's top corporations and institutions. Her impressive list of clientele includes, among others, IBM, BP, Coca Cola, Saatchi & Saatchi and CNN.

Details ISBN034083031X Author Juliet Erickson Pages 256 Year 2005 ISBN-10 034083031X ISBN-13 9780340830314 Format Paperback Publication Date 2005-08-01 Subtitle How to Influence People and Get What You Want Place of Publication London Country of Publication United Kingdom Short Title ART OF PERSUASION Language English Media Book Illustrations n/a DEWEY 158.26 Publisher Hodder & Stoughton UK Release Date 2005-08-01 Audience General Imprint Yellow Kite NZ Release Date 2005-09-14 AU Release Date 2005-09-14 We've got this

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