The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth

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A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

 A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Author Biography

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

Review

"A short read that should be on every entrepreneur's book list."—Entrepreneur.com"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail

Long Description

The old saying is wrongwinners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointreally hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe youre in a Dipa temporary setback that will get better if you keep pushing. But maybe its really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guiltuntil they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dipthey get to the moment of truth and then give upor they never even find the right Dip to conquer. Whether youre a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quitso you can be number one at something else. Seth Godin doesnt claim to have all the answers. But he will teach you how to ask the right questions.

Review Quote

"A short read that should be on every entrepreneur's book list."--Entrepreneur.com

Details ISBN1591841666 Author Seth Godin Short Title DIP Language English Illustrator Hugh MacLeod ISBN-10 1591841666 ISBN-13 9781591841661 Media Book Format Hardcover DEWEY 158.1 Illustrations Yes Year 2007 Residence Irvington, NY, US Imprint Portfolio Subtitle A Little Book That Teaches You When to Quit (and When to Stick) DOI 10.1604/9781591841661 Place of Publication New York Country of Publication United States AU Release Date 2007-05-10 NZ Release Date 2007-05-10 US Release Date 2007-05-10 UK Release Date 2007-05-10 Pages 96 Publisher Penguin Putnam Inc Publication Date 2007-05-10 Audience General We've got this

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