The Great First Impression Book Proposal: Everything You Need to Know About Sell

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This booklet is the result Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals and hate learning how to write them. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author?

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it.Randy Eller, speaker and CEO of Eller Enterprises, says, "There is only one thing you need to learn from Carolyn Howard-Johnson to succeed...everything she says!""Marketing is never easy... Well, it might be if you follow the easy steps CarolynHoward-Johnson offers up in The Great First Impression Book Proposal: EverythingYou Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson's bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors."Georgia Jones, Editor in Chief, LadybugPress and NewVoices, Inc.This booklet is the result of multi award-winning author Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals and hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet--not a tome--that took her clients only about thirty minutes to absorb. Voila! The Great First Impression Book Proposal was born.The HowToDoItFrugally Series from Modern History Press

Author Biography

Carolyn Howard-Johnson's several careers prepared her for promoting her own and others' books. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune-"A Great Pulitzer Prize Winning Newspaper." Writing features for the society page and a column under the name of Debra Paige gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles. Later, in New York, she was an editorial assistant at Good Housekeeping magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she wrote media releases (then called press releases) for celebrity designers of the day, including Christian Dior, and produced photo shoots for Lambert's clients. She also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times), MyShelf.com where she has written a "Back to Literature" column for more than two decades and others. She learned marketing skills both in college (University of Utah, Arizona State University, and University of Southern California) and as founder and operator of a chain of retail stores including the signature gift shop at Santa Anita Racetrack. That shaped her understanding of how authors might best partner with retailers to affect both of their bottom lines. Carolyn's experience in journalism and as a poet and author of fiction and nonfiction helped the multi award-winning author under-stand how different genres can be marketed more effectively. She was an instructor for UCLA Extension's renowned Writers' Program for nearly a decade and earned a certificate from that same school's Instructor Development Program. She also studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague. She turned her knowledge toward helping other writers with her multi award-winning HowToDoItFrugally Series of books for writers, including her flagship book The Frugal Book Promoter and her favorite, How to Get Great Book Reviews Frugally and Ethically. Her marketing campaign for the second book in that series, The Frugal Editor won the Next Generation Indie Best Book Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers. Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community's Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community's Library and Arts and Culture Commission. She was named to Pasadena Weekly's list of fourteen women of "San Gabriel Valley women who make life happen" and Delta Gamma, a national fraternity of women, honored her with their Oxford Award. Carolyn is a popular presenter at tradeshows (retail and writing) and writers' conferences and has lost count of her radio show guest spots. She is an actor and has appeared in TV commercials for the likes of Time-Life CDs, Chinet, Blue Shield, Apple, and Disney Cruise Lines (Japan). Born and raised in Utah, Howard-Johnson raised her own family in sunny Southern California.

Review

"I just finished reading The Great First Impression Book Proposal. I like your style and encouragement. I was a bit intimidated about finishing my book proposal. I was thinking it had to be stiff and boring. I even have dialogue in it. I thought I'd have to cut it out. Now, I'll probably leave it in."-- Wanza Leftwich, author, blogger"I love [Great First Impression BookProposal]! My husband was amazed at all the info crammed into this short book. You could have charged a lot more. I just re-vamped my proposal to follow the guidelines in it for my latest book."-- Myrna Lou, palmist, psychic, and author"The creation of an effective book proposal cannot be overemphasized as a basic skill set for all aspiring authors seeking publication of their work -- and Carolyn Howard-Johnson is a time-tested expert on the subject. Every aspiring (and even seasoned) author needs to obtain and carefully read The Great First Impression Book Proposal -- and every Creative Writing class should list The Great First Impression Book Proposal on their supplemental studies reading lists."-- Jim Cox, Midwest Book Review"Howard-Johnson writes with the experience of a professional and the candor of a best friend who doesn't want you to fall on your face. With humor and friendliness, she offers solid, practical tips. She is one of my favorite authors, and her books always top my must-have list. This one is no exception. It'll stay on my resource shelf. If you've ever thought about being an author, you need The Great First Impression Book Proposal in your resources."-- Jennifer Akers, author, reviewer for MyShelf, and social media marketing expert"...concise yet informative instruction manual on how to write a book proposal, author Carolyn Howard-Johnson offers a long list of golden-nugget-TO-DOs and smart ideas which can help guide writers past the Gatekeepers."-- Kathe Gogolewski, author and artist"Marketing is never easy... Well, it might be if you follow the easy steps CarolynHoward-Johnson offers up in The Great First Impression Book Proposal: EverythingYou Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson's bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors."-- Georgia Jones, Editor-in-Chief, Ladybug Press and New Voices, Inc

Long Description

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it. Randy Eller, speaker and CEO of Eller Enterprises, says, "There is only one thing you need to learn from Carolyn Howard-Johnson to succeed...everything she says!" "Marketing is never easy... Well, it might be if you follow the easy steps CarolynHoward-Johnson offers up in The Great First Impression Book Proposal: EverythingYou Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson's bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors." Georgia Jones, Editor in Chief, LadybugPress and NewVoices, Inc. This booklet is the result of multi award-winning author Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals and hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet--not a tome--that took her clients only about thirty minutes to absorb. Voila! The Great First Impression Book Proposal was born. The HowToDoItFrugally Series from Modern History Press

Review Quote

"I just finished reading The Great First Impression Book Proposal. I like your style and encouragement. I was a bit intimidated about finishing my book proposal. I was thinking it had to be stiff and boring. I even have dialogue in it. I thought I'd have to cut it out. Now, I'll probably leave it in." -- Wanza Leftwich, author, blogger "I love [Great First Impression BookProposal]! My husband was amazed at all the info crammed into this short book. You could have charged a lot more. I just re-vamped my proposal to follow the guidelines in it for my latest book." -- Myrna Lou, palmist, psychic, and author "Howard-Johnson writes with the experience of a professional and the candor of a best friend who doesn't want you to fall on your face. With humor and friendliness, she offers solid, practical tips. She is one of my favorite authors, and her books always top my must-have list. This one is no exception. It'll stay on my resource shelf. If you've ever thought about being an author, you need The Great First Impression Book Proposal in your resources." -- Jennifer Akers, author, reviewer for MyShelf, and social media marketing expert "...concise yet informative instruction manual on how to write a book proposal, author Carolyn Howard-Johnson offers a long list of golden-nugget-TO-DOs and smart ideas which can help guide writers past the Gatekeepers." -- Kathe Gogolewski, author and artist "Marketing is never easy... Well, it might be if you follow the easy steps CarolynHoward-Johnson offers up in The Great First Impression Book Proposal: EverythingYou Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson's bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors." -- Georgia Jones, Editor-in-Chief, Ladybug Press and New Voices, Inc

Details ISBN1615994823 Pages 54 Language English Year 2019 ISBN-10 1615994823 ISBN-13 9781615994823 Format Hardcover Publication Date 2019-11-03 Edition 2nd Imprint Modern History Press Subtitle Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less Publisher Modern History Press Short Title Great First Impression Book Proposal UK Release Date 2019-11-03 Author Carolyn Howard-Johnson Edition Description 2nd ed. Audience General We've got this

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