The Nile on eBay The Like Switch by Jack Schafer, Marvin Karlins
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FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description
From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others' behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.
Author Biography
John R. "Jack" Schafer, PhD, is a psychologist, professor, intelligence consultant, and former FBI Special Agent. Dr. Schafer spent fifteen years conducting counter-intelligence and counterterrorism investigations, and seven years as a behavioral analyst for the FBI's National Security Division's Behavioral Analysis Program. He developed spy recruitment techniques, interviewed terrorists, and trained agents in the art of interrogation and persuasion. Dr. Schafer contributes online pieces for Psychology Today Magazine, has authored/coauthored six books, and has published numerous articles in professional and popular journals. He is a professor with the School of Law Enforcement and Criminal Justice at Western Illinois University.Marvin Karlins received his PhD in psychology from Princeton University and is currently Professor of Management at the University of South Florida's College of Business Administration. Dr. Karlins consults internationally on issues of interpersonal effectiveness and has also authored twenty-four books, including two national bestsellers, What Every Body Is Saying and It's a Jungle in There. He resides in Riverview, Florida, with his wife, Edyth, and daughter, Amber.
Review
"Whether you wish to be better at sales, reading a room, or recruiting Soviet spies, Jack outlines the skills necessary to make you a better communicator at all levels. As a professional, I learned something new on almost every page that will help to influence others. You will find hundreds of tips and insights in this book that will be immensely useful in any business or social setting." -- Dr. Jim Reilly, former astronaut, Mach25Management"This practical and insightful guide to influencing people, based on behavioral analysis and hard-won experience at the FBI, is filled with dozens of useful tips and techniques that can be applied immediately. I enjoyed it and learned a lot!" -- William Ury, coauthor of Getting to Yes and author of The Power of a Positive No
Review Quote
"Whether you wish to be better at sales, reading a room, or recruiting Soviet spies, Jack outlines the skills necessary to make you a better communicator at all levels. As a professional, I learned something new on almost every page that will help to influence others. You will find hundreds of tips and insights in this book that will be immensely useful in any business or social setting."
Excerpt from Book
Like Switch 1 THE FRIENDSHIP FORMULA I''ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. --MAYA ANGELOU OPERATION SEAGULL His code name was Seagull. He was a highly placed foreign diplomat. He could be a valuable asset if he became a spy for the United States. The problem was, how do you convince somebody to pledge their allegiance to an opposing country? The answer was to befriend Seagull and make him an offer too tempting to refuse. The key to this strategy involved patience, painstaking intelligence gathering about every facet of Seagull''s life, and a way to foster a relationship with an American counterpart he could trust. A background investigation of Seagull revealed that he had been passed over for promotion several times and was overheard telling his wife that he liked living in America and would consider retiring there if that were possible. Seagull was also concerned his country''s small pension would be insufficient to provide him with a comfortable retirement. Armed with this knowledge, security analysts believed Seagull''s allegiance to his country could be compromised if he was offered the proper financial incentives. The challenge became how to get close enough to Seagull to make him a financial deal without "spooking" him. The FBI operative, Charles, was told to slowly and systematically grow a relationship with Seagull, like aging a fine wine to bring out its best flavor, to a point where the time was ripe to approach him with an offer. The agent was told if he moved too fast it was likely that Seagull would go "shields up" and avoid him completely. Instead, he was instructed to orchestrate his approach, using behavioral strategies designed to establish friendships. The first step was to get Seagull to like Charles before they exchanged a single word. The second step was to use the appropriate verbal prompts to translate that goodwill into a lasting friendship. The preparation for the critical first encounter with Seagull started many months before the actual meeting took place. Surveillance had determined that Seagull routinely left his embassy compound once a week and walked two blocks to the corner grocery store to shop. Armed with this information, Charles was instructed to station himself at various locations along Seagull''s route to the store. He was warned never to approach Seagull or threaten him in any way; instead he was to simply "be there" so Seagull could see him. As a trained intelligence officer, it was not long before Seagull took notice of the FBI agent, who, by the way, made no effort to conceal his identity. Because Charles made no move to intercept or speak with his target, Seagull did not feel threatened and became accustomed to seeing the American on his trips to the store. After several weeks of being in the same vicinity together, Seagull made eye contact with the American operative. Charles nodded his head, acknowledging Seagull''s presence, but showed no further interest in him. More weeks passed and, as they did, Charles increased his nonverbal interaction with Seagull by increasing his eye contact, raising his eyebrows, tilting his head, and jutting out his chin, which are all nonverbal signs that scientists have discovered are interpreted by the human brain as "friend signals." Two months elapsed before Charles made his next move. He followed Seagull into the grocery store he routinely visited, but kept his distance from the foreign diplomat. With each new trip to the store, Charles continued to enter the grocery as well, still maintaining space between himself and Seagull but increasing the number of times he passed the diplomat in the aisles and increasing the duration of visual contact with him. He noted that Seagull bought a can of peas on each of his shopping excursions. With this new information, Charles waited a few additional weeks and then, on one occasion, followed Seagull into the store as he usually did, but this time to introduce himself to Seagull. As the foreign diplomat reached for a can of peas, Charles reached for the can next to it, turned to Seagull, and said, "Hi, my name is Charles and I''m a Special Agent with the FBI." Seagull smiled and said, "I thought so." From that first innocuous meeting, Charles and Seagull developed a close friendship. Seagull eventually agreed to assist his new FBI friend by regularly providing him with classified information. A casual observer, watching the many months'' wooing of Seagull, might wonder why it took so long for the first meeting to take place. It was not by accident. In fact, the entire Seagull recruitment strategy was a carefully choreographed psychological operation designed to establish a bond of friendship between two men who would, under normal circumstances, never contemplate such a relationship. As a member of the FBI''s Behavioral Analysis Program, I was assigned, along with my colleagues, the task of orchestrating the recruitment scenario for Seagull. Our objective was to get Seagull comfortable enough with Charles, our FBI operative, so that a first meeting could take place and, hopefully, would be followed by future meetings if Charles could make a good impression on Seagull. Our task was made more difficult because Seagull was a highly trained intelligence officer who would be constantly on the alert for any person who might arouse his suspicion, and which would result in his avoidance of that individual at all costs. For Charles to have a successful face-to-face first meeting with Seagull, the foreign operative would have to be psychologically comfortable with his American counterpart. And for that to happen, Charles would have to take specific steps, which, it turned out, he successfully achieved. The steps Charles was required to follow in winning Seagull over are the same ones you must take if you want to develop either short- or long-term friendships. Using the Seagull case as a backdrop, let''s examine the steps Charles successfully completed to recruit his target using the Friendship Formula. THE FRIENDSHIP FORMULA The Friendship Formula consists of the four basic building blocks: proximity, frequency, duration, and intensity. These four elements can be expressed using the following mathematical formula: Friendship =Proximity + Frequency + Duration + Intensity Proximity is the distance between you and another individual and your exposure to that individual over time. In the Seagull case, Charles didn''t simply walk up to Seagull and introduce himself. Such behavior would have resulted in Seagull''s rapid departure from the scene. The conditions of the case required a more measured approach, one that allowed Seagull time to "get used" to Charles and not view him as a threat. To achieve this end, the friendship factor of proximity was employed. Proximity serves as an essential element in all personal relationships. Just being in the same vicinity as your recruitment target is critical to the development of a personal relationship. Proximity predisposes your recruitment target to like you and promotes mutual attraction. People who share physical space are more likely to become attracted to one another, even when no words are exchanged. The key to the power of proximity is that it must take place in a nonthreatening environment. If a person feels threatened by someone being too close, they go "shields up" and take evasive action to move away from that person. In the Seagull scenario, Charles was proximal to his target, but he kept a safe distance to prevent him from perceiving Charles as a potential danger and consequently triggering a "fight or flight" response. Frequency is the number of contacts you have with another individual over time and Duration is the length of time you spend with another individual over time. As time passed, Charles employed the second and third friendship factors: Frequency and Duration. He did this by positioning himself on Seagull''s shopping route in a manner that increased the number of instances (frequency) where the foreign diplomat saw him. After several months, he added duration to the mix by spending longer periods of time around Seagull. He did this by following his target into the grocery store, thereby extending the contact time between them. Intensity is how strongly you are able to satisfy another person''s psychological and/or physical needs through the use of verbal and nonverbal behaviors. The final factor in the Friendship Formula, Intensity, was achieved gradually over time as Seagull became more and more aware of Charles''s presence and the FBI agent''s seemingly unexplainable reluctance to approach him. This introduced one type of intensity, curiosity, into the mix. When a new stimulus is introduced into a person''s environment (in this case a stranger enters Seagull''s world), the brain is hardwired to determine if that new stimulus pre
Details ISBN1476754489 Author Marvin Karlins Year 2015 ISBN-10 1476754489 ISBN-13 9781476754482 Format Paperback Subtitle An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over Place of Publication New York Country of Publication United States DEWEY 158.2 Media Book Pages 288 Short Title LIKE SWITCH Language English Publication Date 2015-01-15 Publisher Atria Books Imprint Atria Books Series The Like Switch Series Series Number 1 UK Release Date 2015-01-15 NZ Release Date 2015-01-15 US Release Date 2015-01-15 Edited by Claire Webster Illustrations 50 b&w photos throughout Birth 1907 Death 1990 Affiliation Winchester College, UK Position Classics Teacher Qualifications PH D AU Release Date 2015-01-31 Audience General We've got this
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