The Online Copywriter's Handbook: Everything You Need to Know to Write Electroni

The Online Copywriter's Handbook by Robert Bly

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.

Publisher Description

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Author Biography

Robert W. Bly is an award-winning copywriter and consultant whose clients include IBM, AT&T, BOC Group, and other multinational organizations. One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including The Copywriter's Handbook, Internet Direct Mail, and Business-to-Business Direct Marketing. He is a winner of the Direct Marketing Association's Gold Echo Award, the Web Marketing Association's Standard of Excellence Award, and numerous other honors and awards.

Details ISBN 0658020994 ISBN-13 9780658020995 Title The Online Copywriter's Handbook Author Robert Bly Format Paperback Year 2003 Pages 336 Edition 2nd Publisher NTC Publishing Group,U.S. GE_Item_ID:8276456; About Us

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