The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership 1st Ed

The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership 1st Ed. Condition is "Brand New". Shipped with USPS Media Mail.

The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life

Cooper, Robert K.

Published by Crown Pub, New York, New York, U.S.A., 2001

ISBN 10: 0812932870 / ISBN 13: 9780812932874

New Condition: New Hardcover

Success - Self-actualization - Psychological Aspects. First edition, 1st printing. 316 p.

Title: The Other 90%: How to Unlock Your Vast ...

Publisher: Crown Pub, New York, New York, U.S.A.

Publication Date: 2001

Binding: Hardcover

Book Condition: New

Dust Jacket Condition: New

Book Type: Book

About this title

Synopsis:

For centuries, it has been assumed that there are vast limits to human capacity. Now, although a host of scientific discoveries prove this wrong, a mindset of limits persists, blocking us from our greatest possibilities and leaving us feeling bombarded by stress, change, and uncertainty. No matter how hard we work, no matter how much we give, we're still not getting what we hoped for. There is another way.

Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity.

The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others.

However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world. He shows you how to:

* Increase energy at work -- and have more energy for personal and family life.

* Activate the brain's "alertness switches" to defeat pressure and stress.

* Use not only the brain in your head but the ones in your heart and gut.

* Motivate exceptional ingenuity and performance in yourself and others.

The most exciting breakthroughs will not come from advances in technology but from a deeper realization of what it means to be most human and alive. Many of the choices that can dramatically change our lives are simple and practical -- yet few people know what these choices are or how to apply them in work and life. The Other 90% is your guide to new territory and new challenges.

Review:

Some 10-to-90-percent splits are good, like giving one-tenth of what you make to those less fortunate or putting 10 percent of it into a smart saving plan. Others are bad, like being a miserly 10-percent tipper or using only that tiny portion of the capabilities of your powerful computer software. Worst of all is the fact that most of us use only 10 percent of our intelligence and creativity potential, leaving vast quantities of what we're capable lying dormant, unused and untapped. It's this ratio that Robert Cooper hopes to help reverse with The Other 90%, his inspirational guide to waking the sleeping giant within each of us.

Cooper groups his observations and advice under four keystones: trust, energy, farsightedness, and nerve. In a diagram at the beginning, he illustrates each of these keystones with insights quoted from an unusual mixture of literary and political figures, setting the tone for a book that mixes tales of the famous with those of the unknown and moments of ordinary life with the eureka moments of exceptional triumphs. He promotes trust in its broadest sense, such as incorporating and blending all three streams of intelligence (brain, heart, and gut) into decision making, and trusting oneself enough to escape the trap of comparison. He shares simple suggestions for cultivating calm energy, so as to be quick and effective without rushing, and encourages readers to learn the difference between the trivia in life that counts (and drains us of precious energy) and that which doesn't. Being farsighted, for Cooper, is essentially learning to align more of your actions--and ultimately your life--with your biggest dreams. And nerve is the art of developing a thick skin and making adversity your ally on the road to achieving those hopes and ambitions.

The Other 90% suffers a bit from the problem of many inspirational books, being so densely packed with anecdotes that the good advice is sometimes lost in a blur of well-intentioned examples. Indeed, some of Cooper's most profound comments leap out of the least elaborate stories, such as the memory of his grandfather gazing at Sirius, one of the brightest but most distant stars, and explaining that he did this "because it draws my gaze the farthest away from where I'm standing right now." But Cooper's enthusiasm is timely; the accepted notion that we only use one-tenth of our capabilities was revised a few years ago by studies indicating we only use one ten-thousandth. So there's room for all kinds of improvement. --S. Ketchum