The Social Media Bible by Lon Safko
Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
Publisher Description
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithmsMore information on plug-ins, widgets, apps, and integrationUpdates on Twitter and Yammer and new information on Google+The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Author Biography
LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.
Details ISBN 1118269748 ISBN-13 9781118269749 Title The Social Media Bible Author Lon Safko Format Paperback Year 2012 Pages 640 Edition 3rd Publisher John Wiley & Sons Inc GE_Item_ID:44142257; About Us
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