The Strategy Planning Process: Strategic Analyses, Objectives, Options and

Introduction.- ¿Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials.- Development of Strategic Planning and Its Integration into Strategic Management.- Strategic Documents.- Strategy Planning Process.- Initializing Strategic Planning: Developing or Revising the Mission Statement.- Defining the Current Strategic Businesses.- Preparing the Strategy Planning Project.- Strategic Analysis at the Corporate Level: Global Environment Analysis.- Portfolio Analysis.- Diagnosing the Strategic Challenges at the Corporate Level.- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company.- Defining the Strategic Objectives for the Company.- Formulating the Corporate Strategy.- Developing Project Plans for the Implementation of the Corporate Strategy.- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors.- Industry Environment Analysis.- Industry Analysis.- Market Analysis.- Analyzing the Competitive Position and the Business Model.- Diagnosing the Strategic Challenges of the Business.- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business.- Defining the Strategic Objectives for the Business.- Formulating the Business Strategy.- Developing Project Plans for the Implementation of the Business Strategy.- Finalizing Strategic Planning: Developing the Functional Strategies.- Final Assessment of All Strategic Guidelines.- Preparing the Strategic Implementation.- Final Remarks.