The Total Survey Error Approach: A Guide to the New Science of Survey Research b

The Nile on eBay   The Total Survey Error Approach by Herbert F. Weisberg

Presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys - from measurement and nonresponse error to coverage and sampling error. This comprehensive guide is built on theoretical elements drawn from specific disciplines, with detailed treatments of the specific types of errors.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

Flap

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement . At the time, though, survey research was in its infancy, and only now, more than six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys--from measurement and nonresponse error to coverage and sampling error. Built on theoretical elements of specific disciplines such as social psychology and statistics, each chapter provides detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process--in Internet surveys as well as those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in public and academic circles.

Author Biography

Herbert F. Weisberg is professor of political science and director of the Center for Survey Research at The Ohio State University. He is coauthor of Introduction to Survey Research, Polling, and Data Analysis, now in its third edition.

Table of Contents

Preface Part I - Survey Error Theory 1. Scientific Survey Research: The Development of a Discipline 2. Survey Error: The Establishment of a Paradigm 3. Survey Modes: Responses to Emerging Technologies Part II - Response Accuracy Issues 4. Measurement Error Due to Interviewers: The Debate over Interviewing Style 5. Measurement Error Due to Respondents, I: Question Wording Problems 6. Measurement Error Due to Respondents, II: Questionnaire Issues 7. Nonresponse Error at the Item Level: The Scourge of Missing Data Part III - Respondent Selection Issues 8. Nonresponse Error at the Unit Level: The Response Rate Challenge 9. Coverage Error: Sampling Frame Issues 10. Sampling Error: The Need for Representativeness Part IV - Survey Administration Issues 11. Postsurvey Error: The Data Editing Stage 12. Mode Differences: Dealing with Sensitive Topics 13. Comparability Effects: The Limits of Equivalence Part V - Total Survey Design 14. Ethics in Surveys: Respecting Respondents' Rights 15. Survey Errors: Coping with Survey Constraints Appendix. Meta-analysis Notes References Index

Review

"This book is appropriate for many survey research methods courses. It will be useful for both instructors and for survey research professionals. I would use it in my survey methods class and recommend it to the staff in my organization." - John Kennedy, director of the Center for Survey Research, Indiana University"

Review Quote

"This book is appropriate for many survey research methods courses. It will be useful for both instructors and survey research professionals. I would use it in my survey methods class and recommend it to the staff in my organization."-John Kennedy, director of the Center for Survey Research, Indiana University

Details ISBN0226891283 Author Herbert F. Weisberg Short Title TOTAL SURVEY ERROR APPROACH Language English ISBN-10 0226891283 ISBN-13 9780226891286 Media Book Format Paperback Illustrations Yes Year 2005 Imprint University of Chicago Press Subtitle A Guide to the New Science of Survey Research Place of Publication Chicago, IL Country of Publication United States Residence US Affiliation The Ohio State University, Columbus, OH Edition New edition DOI 10.1604/9780226891286 NZ Release Date 2005-10-01 US Release Date 2005-10-01 UK Release Date 2005-10-01 Pages 336 Publisher The University of Chicago Press Publication Date 2005-10-01 DEWEY 300.72 Audience Professional & Vocational AU Release Date 2005-10-25 We've got this

At The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love!

TheNile_Item_ID:131118332;