The Unfinished Revolution: How New Labour Changed British Politics Forever by Ph

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'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.

Notes

'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword

Author Biography

Philip Gould was polling and strategic adviser to Tony Blair and was deputy chairman of Freud Communications. He was a visiting professor in media and politics at the London School of Economics and a member of the House of Lords. Philip Gould died at the age of sixty-one in 2011.

Review

'Sincere and enthusiastic ... one of New Labour's defining texts ... this is an important political book' -- Will Hutton Observer 'The definitive account of the making of New Labour ... Fascinating' The Times 'Lively and revealing ... the best insider's account' -- Peter Kellner Evening Standard 'A fascinating piece of political history' -- Philip Stevens Financial Times

Promotional

'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword

Long Description

The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.

Review Quote

"The definitive account of the making of New Labour . . . Fascinating."

Promotional "Headline"

'A brilliant analysis of aspects of our time in government that complements the earlier edition's description of the way we won power in 1997' Tony Blair, from the Foreword

Description for Sales People

This is the complete campaigning history of New Labour from 1985 to 2010

Details ISBN0349138575 Year 2011 ISBN-10 0349138575 ISBN-13 9780349138572 Media Book Publisher Little, Brown Book Group Imprint Abacus Subtitle How New Labour Changed British Politics Forever Place of Publication London Country of Publication United Kingdom Pages 624 Language English Short Title UNFINISHED REVOLUTION REV/E Edition Description Revised Format Paperback DEWEY 324.24107 UK Release Date 2011-09-22 Illustrations 16pp b/w photos Author Philip Gould Publication Date 2011-09-22 Audience General NZ Release Date 2011-10-24 AU Release Date 2011-10-24 We've got this

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