Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attra

The Nile on eBay   Tourism Marketing for Cities and Towns by Bonita Kolb

Revised edition of the author's Tourism Marketing for cities and towns, c2006.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Author Biography

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.

Table of Contents

Introduction1. Developing a Marketing Plan for Tourism to Cities and Towns2. Building Community Support for Tourism Development3. Analyzing the City or Town as a Tourism Product4. Analyzing the Internal and External Environment5. Determining Marketing Strategy Using SWOT Analysis6. Researching Current and Potential Visitors7. Motivating, Segmenting and Targeting Visitors8. Developing an Authentic Brand Image9. Using Social Media for Content Marketing10. Creating Paid, Owned and Earned Media11. Promoting to Tour Groups and Meeting Planners12. Implementing and Assessing the Tourism Marketing Plan

Details ISBN1138685194 Author Bonita Kolb Publisher Taylor & Francis Ltd Edition 2nd ISBN-10 1138685194 ISBN-13 9781138685192 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom Replaces 9780750679459 Year 2017 Subtitle Using Social Media and Branding to Attract Tourists Media Book DEWEY 338.4791 Publication Date 2017-02-21 Pages 246 Short Title Tourism Marketing for Cities and Towns Language English AU Release Date 2017-02-21 NZ Release Date 2017-02-21 UK Release Date 2017-02-21 Illustrations 19 Tables, black and white; 36 Halftones, black and white; 36 Illustrations, black and white Edition Description 2nd edition Alternative 9781138685185 Audience Tertiary & Higher Education We've got this

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