Transnational Audiences: Media Reception on a Global Scale by Adrian Athique (En

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In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Notes

A critical exploration of conceptual approaches to media reception on a global scale.

Author Biography

Adrian Athique is Associate Professor at the Institute for Advanced Studies in the Humanities at the University of Queensland

Table of Contents

ContentsAcknowledgementsChapter One: Media Reception on a Global ScalePart 1: Imagined Worlds: National, International, TransnationalChapter Two: The Nationalisation of Media AudiencesChapter Three: Imperialism, Dependency and Soft PowerChapter Four: Millennial Globalization and the Transnational ShiftPart 2: Media Flows: Diasporas, Crossovers, ProximitiesChapter Five: Mobility, Migration and Diasporic AudiencesChapter Six: Media-Culturalism, Universalism and the ExoticChapter Seven: Media Civilizations and Zones of ConsumptionPart 3: New Formations: Clouds, Trends, FieldsChapter Eight: Fan Cultures and User-Led TransnationalismChapter Nine: Mining the Global SocialChapter Ten: Transnational Spectrum and Social ImaginationReferences

Review

In Transnational AudiencesAthique develops a sophisticated and layered analysis of the complexities of studying media audiences. He does so while presenting an epistemology of the field and its theoretical developments that helps the reader understand audiences in an increasingly internet-dependent, transnational media environment.  This book is an important contribution for students attempting to grasp the several decades of audience research and the important and necessary move from national to transnational analysis.Antonio C. La Pastina, Texas A&M University Athiques lucidly written book introduces us to the major authors, key theoretical concepts and fascinating case studies, offering a panoramic view of the growing field of research on transnational audiences.S. V. Srinivas, Azim Prenji UniversityThis book is highly recommended for students and colleagues in the field of intentional media and audience studies as an essential read to be informed about the core theories and contemporary debates. Furthermore, given the insightful yet approachable written style, this volume could also be recommended to those who are curious in this topic in general.Information, Communication and Society

Review Text

In Transnational AudiencesAthique develops a sophisticated and layered analysis of the complexities of studying media audiences. He does so while presenting an epistemology of the field and its theoretical developments that helps the reader understand audiences in an increasingly internet-dependent, transnational media environment. This book is an important contribution for students attempting to grasp the several decades of audience research and the important and necessary move from national to transnational analysis. Antonio C. La Pastina, Texas A&M University Athique s lucidly written book introduces us to the major authors, key theoretical concepts and fascinating case studies, offering a panoramic view of the growing field of research on transnational audiences. S. V. Srinivas, Azim Prenji UniversityThis book is highly recommended for students and colleagues in the field of intentional media and audience studies as an essential read to be informed about the core theories and contemporary debates. Furthermore, given the insightful yet approachable written style, this volume could also be recommended to those who are curious in this topic in general. Information, Communication and Society

Review Quote

In Transnational AudiencesAthique develops a sophisticated and layered analysis of the complexities of studying media audiences. He does so while presenting an epistemology of the field and its theoretical developments that helps the reader understand audiences in an increasingly internet-dependent, transnational media environment. This book is an important contribution for students attempting to grasp the several decades of audience research and the important and necessary move from national to transnational analysis. Antonio C. La Pastina, Texas A&M University Athiques lucidly written book introduces us to the major authors, key theoretical concepts and fascinating case studies, offering a panoramic view of the growing field of research on transnational audiences. S. V. Srinivas, Azim Prenji University This book is highly recommended for students and colleagues in the field of intentional media and audience studies as an essential read to be informed about the core theories and contemporary debates. Furthermore, given the insightful yet approachable written style, this volume could also be recommended to those who are curious in this topic in general. Information, Communication and Society

Details ISBN0745670229 Pages 224 Year 2016 ISBN-10 0745670229 ISBN-13 9780745670225 Format Paperback Subtitle Media Reception on a Global Scale Place of Publication Oxford Country of Publication United Kingdom DEWEY 302.23 Short Title TRANSNATIONAL AUDIENCES Language English Media Book Publication Date 2016-04-01 Author Adrian Athique UK Release Date 2016-04-01 NZ Release Date 2016-04-01 Publisher John Wiley and Sons Ltd Series Global Media and Communication Imprint Polity Press Alternative 9780745670218 Audience Postgraduate, Research & Scholarly AU Release Date 2016-03-31 We've got this

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