Ultimate Guide to Influencer Marketing by Eric Butow (English) Paperback Book

Ultimate Guide to Influencer Marketing by Eric Butow, Stephanie Garcia, Neal Schaffer

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Format Paperback

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Description "This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers and harness the power of influencer marketing"--

Publisher Description

Leverage the power of influencer marketing for your business.The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about:The importance of investing in influencer marketing for your businessIdentifying the right type of influencer for your brand and productWorking with micro-influencers that are niche specific and budget friendlyOrganizing and running your influencer marketing campaignsAnalyzing the results of your campaign to maximize your ROILeveraging influencer relationships to grow your businessUltimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

Author Biography

Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business.Stephanie Garcia, a live video strategist, helps brands and entrepreneurs elevate their presence. With 15 years of ad agency experience, Stephanie's expertise in digital marketing has guided numerous clients to success on the Fascination Fast Track™. Recognized by prestigious institutions and awarded by industry leaders, Stephanie is the co-author of Ultimate Guide to Social Media Marketing and hosts the popular show "Lights, Camera, Live." She resides in San Diego, California. Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.

Details ISBN 1642011630 ISBN-13 9781642011630 Title Ultimate Guide to Influencer Marketing Author Eric Butow, Stephanie Garcia, Neal Schaffer Format Paperback Year 2024 Pages 200 Publisher Entrepreneur Press GE_Item_ID:160012135; About Us

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