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User Tested : How the World's Top Companies Use Human Insight to Create Great...

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Item	387369000445
Seller	superbookdeals1 ( 74488 ⭐ ) 95.8% Location: Castle Donington, GB Accept Payments With ,
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Condition	Brand New
Book Title	User Tested : How the World's Top Companies Use Human Insight to
Author	Estes, Janelle; Macmillan, Andy
Language	english
ISBN	9781119844631

User Tested : How the World's Top Companies Use Human Insight to Create Great Experiences, Hardcover by Estes, Janelle; Macmillan, Andy, ISBN 1119844630, ISBN-13 9781119844631, Brand New, Free P&P in the UK"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."--

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