Why Fonts Matter: a multisensory analysis of typography and its influence from g

Why Fonts Matter by Sarah Hyndman

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.

Publisher Description

Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the worldDiscover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies.'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review'This book is an inspiration' -- ***** Reader review'Ground-breaking' -- ***** Reader review'Beautiful and fun! A fantastic read' -- ***** Reader review'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review'A really interesting and insightful book' -- ***** Reader review*********************************************************************************************************We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

Author Biography

Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.

Details ISBN 0753557231 ISBN-13 9780753557235 Title Why Fonts Matter Author Sarah Hyndman Format Paperback Year 2016 Pages 144 Publisher Ebury Publishing GE_Item_ID:145078294; About Us

Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love!

Shipping & Delivery Times

Shipping is FREE to any address in USA.

Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated.

International deliveries will take 1-6 weeks.

NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations.

Returns

If you wish to return an item, please consult our Returns Policy as below:

Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted.

Returns must be postmarked within 4 business days of authorisation and must be in resellable condition.

Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit.

For purchases where a shipping charge was paid, there will be no refund of the original shipping charge.

Additional Questions

If you have any questions please feel free to Contact Us.

Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys