Buy William Rosen Laurence Minsky The Activation Imperative (Paperback) (UK IMPORT)

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William Rosen Laurence Minsky The Activation Imperative (Paperback) (UK IMPORT)

Author: William Rosen, Laurence Minsky. Release Date: 01/26/2018. Format: Paperback. Release Year: 2018. Missing Information?. Item Height: 228mm. Country/Region of Manufacture: US.

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Item	365127274969
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Condition	Brand New
Book Title	The Activation Imperative
Title	The Activation Imperative
Subtitle	How to Build Brands and Business by Inspiring Action
ISBN-10	1538114666
EAN	9781538114667
ISBN	9781538114667
Release Date	01/26/2018
Release Year	2018
Country/Region of Manufacture	US
Contributor	Rory Sutherland (Foreword by)
Genre	Business & Finance
Subject Area	Language Arts & Disciplines, Business & Economics
Publication Name	Activation Imperative : How to Build Brands and Business by Inspiring Action
Publisher	Rowman & Littlefield Publishers, Incorporated
Item Length	9 in
Subject	Marketing / General, Communication Studies, Advertising & Promotion
Publication Year	2018
Type	Textbook
Format	Trade Paperback
Language	English
Item Height	0.7 in
Author	William Rosen, Laurence Minsky
Item Weight	11.9 Oz
Item Width	6 in
Number of Pages	222 Pages

Further DetailsTitle: The Activation ImperativeCondition: NewSubtitle: How to Build Brands and Business by Inspiring ActionISBN-10: 1538114666EAN: 9781538114667ISBN: 9781538114667Publisher: Rowman & LittlefieldFormat: PaperbackRelease Date: 01/26/2018Description: How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction.Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more efficiently build their brands and their business.Language: EnglishCountry/Region of Manufacture: USItem Height: 228mmItem Length: 153mmItem Width: 17mmItem Weight: 336gAuthor: William Rosen, Laurence MinskyContributor: Rory Sutherland (Foreword by)Genre: Business & FinanceRelease Year: 2018

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