Winning Your Audience: Deliver a Message with the Confidence of a President by J

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Reagan White House official James Rosebush creates and presents 25 Reagan Rules for becoming a great communicator.

FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description

Reagan White House official James Rosebush creates and presents 25 Reagan Rules for becoming a great communicator, each one explored in its own chapter in this book. Not only will he present the rules but he will add anecdotes from Reagan about how these rules worked for him, on the road and in the White House itself. The rules include: Be authentic. Know yourself. Practice and rehearse...and then do it again. Place your product or message in a global context. The Reagan speech template: Question, Inform, Inspire, Ask. Don't care what your mother thinks of you. Master subconscious inhibitors.

Author Biography

JAMES ROSEBUSH was a Deputy Assistant to President Reagan, the Chief of Staff to First Lady Nancy Reagan, and a Senior Advisor at the White House. For over twenty years he has been CEO of an international consulting firm, GrowthStrategy, Inc., advising on management strategies, finance, marketing, and communications, throughout the world.He lives in Washington, DC, with his wife, Nancy.

Review

Praise for James Rosebush's True Reagan: This book fills an important space in the Reagan literature. It gives readers an exciting understanding of the pace and texture of life in that dynamic President's White House.--George F. Will, Syndicated ColumnistPraise for Winning Your Audience: Finally, after a lifetime of waiting, there arrives a book for all of us who've dealt with the dreaded prospect of having to stand before an audience and deliver a speech. And what a wonderful book it is. It would have been the perfect complement to the most valuable class I took in college. --William F. Marshall, The Epoch TimesIn Winning Your Audience, Rosebush shows the aspiring speaker and student of history how to ground words in reality. Better still, he does so in a way that is both informative and entertaining. This is a vanishing talent. How Rosebush preserved it inside the Beltway deserves another volume.--Jack Cashill, American ThinkerRosebush understands Reagan-what motivated him and what made him great. We need a whole lot more of Reagan's powerful moral courage and Jim Rosebush has shared what the President revealed to him on this subject during the years he worked in the White House. A must-read for anyone who loves Reagan and wants to understand him better. A blueprint for our current and future leaders. They could learn a lot from this book.--Larry Kudlow, CNBC Senior Contributor, Radio Host of the nationally syndicated Larry Kudlow ShowThis book leaves no doubt that Ronald Reagan was the most consequential President of the second half of the twentieth century. He was my model as Mayor of New York. The book should be required reading for all presidential candidates and voters.--Rudolph W. Giuliani, former Mayor of New York City, and Associate Attorney General and U.S. Attorney appointed by President Ronald ReaganThis up-close, personal account by a real White House insider gives us the best insight yet into who Ronald Reagan really was and what made him tick.--Bob Schieffer, CBS News

Long Description

Reagan White House official James Rosebush creates and presents 25 Reagan Rules for becoming a great communicator, each one explored in its own chapter in this book. Not only will he present the rules but he will add anecdotes from Reagan about how these rules worked for him, on the road and in the White House itself. The rules include: Be authentic. Know yourself. Practice and rehearse...and then do it again. Place your product or message in a global context. The Reagan speech template: Question, Inform, Inspire, Ask. Don't care what your mother thinks of you. Master subconscious inhibitors.

Review Quote

This up-close, personal account by a real White House insider gives us the best insight yet into who Ronald Reagan really was and what made him tick.-- Bob Schieffer, CBS News

Details ISBN1546085963 Author James Rosebush Language English Year 2020 ISBN-10 1546085963 ISBN-13 9781546085966 Format Hardcover Publisher Little, Brown & Company Imprint Center Street Subtitle Deliver a Message with the Confidence of a President Place of Publication New York Country of Publication United States DEWEY 302.2 Pages 320 Short Title Winning Your Audience US Release Date 2020-05-28 Publication Date 2020-05-28 UK Release Date 2020-05-28 NZ Release Date 2020-06-08 AU Release Date 2020-06-08 Audience General We've got this

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