Write to Sell: The Ultimate Guide to Copywriting by Andy Maslen (English) Paperb

The Nile on eBay   Write to Sell by Andy Maslen

- Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing

Author Biography

Andy Maslen is one of UK's leading copywriters, helping organisations of all sizes build sales and profits through the written word - both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.

Long Description

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like _ and sound like? Write to Sell has the answers!Read this book and you_ll learn:_ The confidence and skills to write better copy_ New ways to gain readers_ attention, respect and trust_ Hints and tips on turning selling skills into copywriting skills_ Simple techniques to improve the readability of your copy_ The impact of design and layout on copywriting_ The meaning of good written English _ the rules you must follow, the rules you can safely ignore_If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago _ and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.__ Drayton Bird, the godfather of direct marketing

Details ISBN981486823X Author Andy Maslen Pages 192 Year 2019 ISBN-10 981486823X ISBN-13 9789814868235 Format Paperback Short Title Write to Sell Language English Edition 3rd Subtitle The Ultimate Guide to Copywriting DEWEY 659.132 Publication Date 2019-09-23 UK Release Date 2019-09-23 Imprint Marshall Cavendish International (Asia) Pte Ltd Country of Publication Singapore Publisher Marshall Cavendish International (Asia) Pte Ltd Edition Description 3rd Third Edition,3rd ed. Audience General AU Release Date 2019-07-29 We've got this

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