Writing for the Web : Composing, Coding, and Constructing Web Sites, Paperbac...

Writing for the Web : Composing, Coding, and Constructing Web Sites, Paperback by Applen, J. D., ISBN 0415883261, ISBN-13 9780415883269, Like New Used, Free shipping in the US

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.

Key features of th include:

Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work.

Flow charts that describe how Web site architecture and navigation works.

Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable.

Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP).

Hands-on projects for students to engage in that allow them to connect the various components in the text.

A companion website with code and additional pedagogical features:

Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.