You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product or

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All business and organizations— large or small— need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity— from launching campaigns to handling interviews... from free PR to the dos and don'ts of visual materials.More than just a step-by-step guide, "You Can Hype Anything"provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote... and sell!

FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description

All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals. Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews...from free PR to the dos and don'ts of visual materials. More than just a step-by-step guide, "You Can Hype Anything"provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote...and sell!

Author Biography

Raleigh Pinskey is CEO of the Raleigh Group, a Los Angeles-based international, multi-faceted visibility marketing and public relations company founded in 1979, that specializes in making entrepreneurs, small businesses, and entertainers visible and prosperous. Visibility consulting clients include men's and women's apparel and accessory stores, shoe stores, pet stores, doctors, lawyers, travel bureaus, restaurants, grocery stores, non-profit organizations, generator manufacturers, engine additive developers, fancy fortune cookie bakers, architects, and the original singing telegram company. S

Details ISBN0806516305 Author Raleigh Pinskey Short Title YOU CAN HYPE ANYTHING Pages 184 Language English ISBN-10 0806516305 ISBN-13 9780806516301 Media Book Format Paperback DEWEY 659 Year 1995 Imprint Citadel Press Place of Publication New York Country of Publication United States Edition Description Carol Pub Group Subtitle Creative Tactics and Advice for Anyone with a Product, Business or Talent to Promote DOI 10.1604/9780806516301 UK Release Date 1995-03-19 AU Release Date 1995-03-19 NZ Release Date 1995-03-19 US Release Date 1995-03-19 Publisher Kensington Publishing Publication Date 1995-03-19 Illustrations black & white illustrations Audience General We've got this

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